One Piece of Content, Five Different Posts (How to Stop Starting From Scratch Every Time)
You don't need more ideas, you need to get more out of the ones you've already got. Here's how to turn one blog post into five social posts for your week.
Jamie Clarke
21 May 2026 · 3 min read
You haven’t got a content problem.
You’ve got a “starting from scratch every single time” problem.
Most owners sit down to post on social media and think “right, what am I going to talk about today?”
Every post feels like pulling teeth, because every idea feels like it has to be brand new.
It doesn’t.
One idea, five posts
Say you run a garage, and you write a blog post about why people should get their car checked over before winter.
Good topic, helpful and seasonal.
That one blog post gives you a full week.
Post 1: the tip.
Pull out the most useful bit, like “Quick tip: book your winter check in October, before the first frost, and you’ll skip the queue when everyone’s battery dies on the same cold morning.”
Post 2: the story.
Talk about something that’s actually happened in your garage, like the car that came in on a tow truck with something a ten-minute check would have caught. Real beats made up every time, so use your own.
Post 3: the myth-buster.
Take something people believe and flip it, like “Your MOT isn’t a winter check. It tells you the car was legal on the day, not that your tyres and battery will get you through January.”
Post 4: the question.
Ask something people can answer in two seconds, like “When did you last check your tyre tread? If you can’t remember, it’s probably time.”
Post 5: the picture.
Put the main point on a simple image (a photo from your workshop with one line of text on top is plenty), like “A 10-minute check now beats a tow truck in January.”
That’s five posts from one idea, and you haven’t had to think of anything new.
Why this works
Because people don’t see everything you post.
Only a small slice of your followers will see any one post, so saying the same thing in a different way isn’t lazy, it’s how it actually gets seen.
Socialinsider’s 2026 numbers put the average reach for a Facebook page with 1,000 to 5,000 followers at 4.35% of them.
And the blog post keeps working too, sat on your website, giving Google something to show and giving people a reason to visit.
The system
Here’s the simple version for your week.
Monday, write one blog post or pick one solid idea.
Tuesday to Saturday, pull one post a day out of it.
Next week, new topic, same again.
That’s 4 blog posts and 20 social posts a month, from 4 ideas.
Stop trying to come up with something new every day.
You’ve already got the ideas, you just need to use them more than once.
If you want a head start, my free guide Never Stuck for a Post has 30 ideas to fill them with.
Your job today
Find the last blog post, email or long post you wrote.
Write the tip, the question and the myth-buster from it, three lines each.
That’s half next week sorted, in about ten minutes.
Want to see what’s working?
Your socials are one of the things I look at in Your Web Review, along with your website, Google profile and reviews.
You get a video of me going through it all and the three things I’d fix first.
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Free Guide · 9 pages
Never Stuck for a Post
Five types of post, 30 ideas to fill them with, and one hour a week to get it done.
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I'm Jamie. I help coaches and small business owners turn their website and marketing into a steady stream of enquiries. Grab a free web review and I'll show you your quickest wins, no big sales pitch.