The Go-Giver: Book Review

The Go-Giver was written by Bob Burg and John David Mann.

It’s been described like this: “The goal of this story isn’t to teach you the mechanics of success but rather how to achieve it with less stress and more joy.”

The book is built around what they call “The Five Laws of Stratospheric Success”.

Here they are.

1) The Law of Value

2) The Law of Compensation

3) The Law of Influence

4) The Law of Authenticity

5) The Law of Receptivity

It’s one of my favourite books, and one I think every marketer (and every business owner doing their own marketing) should read, because it’s all about connecting with your customers on a deeper level.

I’ve always been a big fan of business books that tell a story to get the message across, and that’s exactly what The Go-Giver does.

The story

Burg and Mann introduce us to four business characters, who act as guides all the way through the book.

It follows Joe, an ambitious salesman who finds himself in a bit of a mess when a deal he was counting on falls through.

Through some divine intervention he meets Pindar, who teaches him how to be successful by giving away what you’re best at, rather than focusing on what you want from other people.

If you want something fun and easy to read that still gives you some really important lessons, this is the one.

The book in one line

If I had to sum it up in one line, I’d say The Go-Giver teaches you how to be a better person.

I know that might sound a bit strong, but it’s true.

It’s about giving and receiving in the same way, so it doesn’t matter which end of the deal you’re on.

It tells us to always give more than we expect to get back, because then people will want to work with us again.

Should you read it?

Yea.

I’ve read it 3 or 4 times, which I think is more than any other book I own.

It’s a book I recommend a lot, and I’m confident you’ll take a lot from it.

Go check it out, you’ll not regret it.

Your job today

Think of one customer you could give a bit more to this week, without being asked and without expecting anything back.

A useful tip, a quick call to check in, a recommendation for someone else they need.

Then do it.

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