Your Thank You Page Is the Most Wasted Page on Your Website

Someone has just filled in the form on your website.

Think about what that means for a second.

They found you, had a look around, decided you might be able to help and handed over their details.

That’s not someone casually browsing, that’s someone who’s interested.

And what do most websites show them next?

“Thanks for your enquiry. We’ll be in touch shortly.”

A white page, no links, nothing to do.

A dead end.

What a waste.

Why it matters

The moment someone fills in your form is the moment they’re most switched on to your business.

They’ve just taken action, they’re leaning in and they want to know more - and you’ve sent them to a blank page.

Your Thank You page is a big opportunity and almost nobody uses it (have a look at the next few forms you fill in on other people’s sites 👀).

What to put on it

Don’t overcomplicate it.

Pick one or two of these.

1, tell them what happens next.

“Thanks for getting in touch, I’ll come back to you within 24 hours, usually sooner.”

They’ve just given a stranger their email address, so let them know it wasn’t a mistake.

2, show them something else.

Got a blog post that’s relevant to what they’ve just asked about? Link to it.

Got a video explaining how you work, or a job you did for someone in the same boat?

Put it there, because they’re already in “find out more” mode.

3, ask them to follow you somewhere.

“While you wait, come and say hello on Facebook.”

You’ve already got their attention, so this is the easiest follow you’ll ever get.

4, give them something useful.

A short guide, a checklist or a quick video, something that makes them think “this person really knows their stuff” before you’ve even spoken.

What it could look like

Say you’re a landscape gardener and someone’s just filled in your quote form.

Instead of a blank “thanks”, they see this:

Thanks, I’ll come back to you within 24 hours.

While you wait, here’s a quick guide to the 5 things to think about before redoing your garden. It’ll help us have a much better chat when we speak.

[Download the guide]

Or have a look at some of the gardens I’ve done recently.

That person now knows more, trusts you a bit more and is far more likely to book, all from a page most businesses leave blank.

Your job today

Go and fill in your own contact form. See what comes up.

If it’s a white page saying “thanks, we’ll be in touch”, add three things: what happens next, one useful link and one clear next step.

Ten minutes, tops.

Want to know what else is leaking?

Your Web Review is a free look at your website, Google profile, reviews and socials.

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